If you’re a recently set up business, a start up with a small work force, then you’re probably thinking about so many things including expansion, payroll, taxes, networking and most importantly getting more customers. Your natural way of gaining more clients to purchase what you’re offering such as goods and digital services will most likely be SEO and the use of social media channels such as Facebook and Instagram. As a result, you’ll post photo content on a regular basis, a tweet here and there, an FB update every Friday and build your brand, is that enough though?
The answer is maybe, however if you’re a new business you probably want to get as much exposure as you can by catching the attention of social media users, the best way to do this is by creating video content that is clever, catchy and entices them to know more about your products and company. Video is now officially the number one way to market towards online users; here are the metrics according to a 2018 article from Wordstream:
• YouTube has over a billion users, almost one-third of total internet users.
• 45% of people watch more than an hour of Facebook or YouTube videos a week.
• More than 500 million hours of videos are watched on YouTube each day.
• More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
• 87% of online marketers use video content.
And this is what they speculated for 2019:
• In 2019, internet video traffic will account for 80% of all consumer Internet traffic.
• The average user spends 88% more time on a website with video.
So as a business owner you’re probably starting to see how truly important it is for you to exploit that space. Video marketing might appear to be a bit daunting at first for a new business owner, a lot of questions will probably be buzzing through your head such as ‘how much will an online video cost?’, ‘who will see it?’ and ‘how long will it take?’
Those are all valid questions, the reality is that video production is a lot more smoother than it used to be, above all the quality has gotten better and with more tools in our content creation world, businesses like ours are able to work accordingly with start ups to create high end, clickable and shareable videos that build engagement. In addition to this, we are able to tailor a production according to your budget so there’s no need to think about exorbitant costs before consulting with us. It’s not that scary, seriously.
So by now you’re probably considering giving your business a boost with video just by the metrics alone, right? Here are three reasons why your business will benefit from video.
1. VIDEO IS MORE BRIEF (BUT CONCISE)
The average online user simply won’t have time to ingest an article longer than 300 words (this is being optimistic), that being said visual content can be more eye catching which immediately settles them into engaging with the video that is playing. Secondly, a lot more information regarding your business and what it does can be broken down into a video that is less than 2 minutes. Often these can be done in the form of how-to videos. For more story driven videos about your ethics this can be done in videos less than 60 seconds. Video ads are all about keeping it short and impactful.
2. VIDEO IS MORE TRANSPARENT
A still picture does not move, an article is words on a page, a drawing is a representation of an idea that has no motion. These are all great things, but if you think about it where’s the transparency? When we see someone actually conveying something to the screen, talking to us the viewer, showing us what their product can do, we start to feel more at ease and feel like we can trust the brand. This is because they have real human beings we can visibly see in the video; it makes us feel the authenticity. In an age where there is a lot of untrustworthy sites and scamming online, it is important to surpass this by creating content that showcases authenticity. Videos do this the best because of the visual moving nature of the medium; secondly with the use of real people this builds a much needed trust for the consumer.
3. VIDEO IS PROFESSIONAL
If you’re a start up or a fairly established business, you’ll know that feeling when you see a company in your industry that is ahead of you, they’ll probably have a better website, better social media content and above all you’ll notice that about 95 percent of them have video content. Video content is the ultimate sign a company understands the logistics of professionalism in the business world; it is no different to SEO, it is no different to having a business card on you when you’re at a networking event, video is simply a must have today. Next time you go to an event, be the person in the circle who actually has a commercial online, why not be the entrepreneur who puts the brand in brand identity.
Video is without a doubt the number one way to consume content today, think about how many streaming services there are, you probably subscribe to at least one of these or know five people who do(Netflix, Amazon, Hulu…). YouTube grows by the day, everyone loves sharing clips on Facebook and platforms like Twitch and Periscope have created additional incomes for brands.Video is everywhere and we can’t get enough of it. If your company isn’t thinking about video content, you might be missing out on the opportunity to grow your brand and live up to your true potential.
Strange Interfade Films is a London based creative company that strives to create innovative story driven content for brands, musicians and fashion labels. Take a moment to check out our current showreel.
Contact us today and let’s make your video dreams a reality.